Communication
After spending yesterday on the phone trying to reach people I have come to the conclusion that it can be a rather ineffective tool for communication these days. A friend suggested the use of pigeons and even though that for sure would create some attention it does not feel up to date. So here it is … our blog.
Speaking of communication, when it comes to innovation there is no quick fix. To be truly innovative in an organization people need to exchange ideas and contribute with their special skills and experience. The era of the lonely inventor is long gone and the time of global development teams is here. It puts completely new demands on communication and on companies to make sure they provide the necessary communication tools for development teams to be innovative. How far can we reach with phone conferences, skype, email and twitter compared to old fashioned face-to-face meetings? I am not saying that we should not use all modern tools available to us, they sure are useful. But we should also very consciously create areas where people can come together to be creative and innovative.
